A history that lasts since three generations

The company was founded in Milan in 1920 by Estewan Cocconcelli, the first to realize equipments for electrically animated shop windows.

These moving objects gave great product visibility and may be considered as the forerunners of the TV commercial.

Since the 50's, under the leadership of his son Luciano Cocconcelli, the company, with a long experience in the sector of advertising, took its first steps in the field of exhibitions, collaborating with internationally renowned architects and working in prestigious venues such as the Triennale di Milano, the Expo of Montreal and Lausanne.